Betterview

ITC Tradeshow Booth & Assets

Background
Betterview is the property intelligence platform helping insurance companies improve and modernize their workflows. Insuretech Connect (ITC) annually hosts the world's largest gathering of insurance innovation in Las Vegas that draws over 9,000 attendees.

Objective
Design tradeshow booth and supporting assets

Tools
Adobe Illustrator Adobe Photoshop Adobe InDesign

Notes
  • Crossbar area will be lit
  • Include 2 demo stations, reception area, and meeting area
  • Explore adding a hanging banner
Approach
  • Focus and distill messaging
  • Maximize floor space for foot traffic by placing the structures on opposite corners
  • Collaborate with Marketing team on ways to increase visitor engagement


Booth at ITC

Booth Mock - Front

Booth Mock - Back

Actual booth and mock-ups




Booth Proposal A - Front

Booth Proposal B - Front

Booth Proposal C - Front

Booth Proposal D - Front

Other booth proposals




Reception Poster
Reception Card Front Reception Card Back
Reception poster and reminder card




Mailer Front

Mailer Back

Mailed invitation



Giveaway Card Front Giveaway Card Back
Giveaway card


©2023 Carlos-Gil Tuzon