G-Technology

Packaging Refresh for Apple Stores

Background
G-Technology, a Western Digital brand, has products available in Apple Stores. Then Apple revamped the look of its accessories section, mandating third-party packaging mimic the aesthetics of its own product lines.

Objective
Design refreshed G-Technology packaging to meet Apple's mandate

Tools
Adobe Illustrator Adobe Photoshop

Notes
  • Need for refreshed icons
  • Need new product photography
Approach
  • Keep layout simple and clean
  • Rely on icons more to convey features and messaging
  • Transparent capacity sticker for SKU flexibility










































©2023 Carlos-Gil Tuzon