G-Technology

Retail Packaging

Background
G-Technology, a Western Digital brand, offers high-end digital storage products for consumers who desire the best for their data needs.

Objective
Design and improve G-Technology packaging as the premium industry solution

Tools
Adobe Illustrator Adobe Photoshop

Approach
  • Cleaner aesthetic to highlight hardware more
  • Restrained use of refreshed iconography
  • Explore brighter shades of brand colors



G-Dock ev refresh concept


G-Drive ev refresh concept


G-Drive USB refresh concept


G-Speed Studio refresh concept

Refresh concept





G-Raid Studio package
G-Raid package


G-Dock ev package
G-Drive mini package


G-Drive mobile package
G-Drive ev package


G-Speed Q package
G-Speed Studio XL package

Past examples of shipped retail packaging

©2023 Carlos-Gil Tuzon