RTI

CES Tradeshow Booth & Assets

Background
Real-Time Innovations (RTI) made its first appearance at the Consumer Electronics Show (CES), the leading annual tradeshow for innovation and technology with an attendance of over 170,000. RTI featured an autonomous automotive demo showcasing its "Connext Drive" product bundle along with special guests and customer speakers.

Objective
Design RTI's tradeshow booth and supporting assets

Tools
Adobe Illustrator Adobe Photoshop Adobe InDesign

Notes
  • Work with tradeshow vendor ExpoMarketing
  • Account space for a presentation stage, meeting room, demo area, and customer stations
  • Design the user interface of the demo's dashboard
Approach
  • Showcase Connext Drive as the main attraction
  • Align the tradeshow assets with the Connext Drive theme
  • Collaborate across departments
Front side of booth
Reception and presentation side of booth





Demo side of booth
Demo side of booth





Demo area
Demo area





Demo user interface
Mock of user interface of the demo's dashboard, shown on an iPad





Demo guide
Print guide of demo controls





Datasheet
Datasheet





Business card
Business card for CES





VIP card
VIP card for demo





VIP card
Postcard





Landing page

Landing page

©2023 Carlos-Gil Tuzon