SanDisk

Clip Sport Packaging

Background
SanDisk is an industry leader in flash storage solutions in the form of memory cards and solid state drives (SSD) present in many consumer electronics and enterprise hardware. To appeal to the fitness market, SanDisk developed the new Clip Sport MP3 player in 6 bold colors with features to keep customers happy no matter the activity.

Objective
Design retail packaging for the Clip Sport

Tools
Adobe Illustrator Adobe Photoshop

Notes
  • Request to use a black-and-white lifestyle image
  • Appeal to customers who exercise or have active lifestyles
Approach
  • 6 different lifestyle images to reflect a variety of relatable activities
  • Solid areas of color that wrap around to maximize visibility and for easy identification
  • Clear separation of information on all sides to explain the product's benefits and features















©2023 Carlos-Gil Tuzon