SanDisk

Retail Packaging Guidelines

Background
SanDisk is an industry leader in flash storage solutions in the form of memory cards and solid state drives (SSD) present in many consumer electronics and enterprise hardware. It has an expansive portfolio of products to showcase to an audience that ranges from the casual consumer to high-end professionals and corporations.

Objective
Establish and create packaging guidelines for the overall look-and-feel, standards, and processes of SanDisk's retail product lines

Tools
Adobe Illustrator Adobe Photoshop Adobe InDesign

Notes
  • Determine a design system that can scale across product lines, handle hundreds of SKUs, and accommodate international languages
  • Can be used to help train in packaging design
Approach
  • Thorough in explanation with visual examples
  • Importance of production processes
  • Adhere and extend Marketing's retail branding



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©2023 Carlos-Gil Tuzon