SanDisk

Product Brochures

Background
SanDisk is an industry leader in flash storage solutions in the form of memory cards and solid state drives (SSD) present in many consumer electronics and enterprise hardware. It has an expansive portfolio of products to showcase to an audience that ranges from the casual consumer to high-end professionals and corporations.

Objective
Redesign 4 product brochures into a more modern look with better readability

Tools
Adobe Illustrator Adobe Photoshop Adobe InDesign

Notes
  • 4 brochures: overall, photo/video, mobile, USB
  • Many products equal many stakeholders to accept buy-in for a new design
  • Technical improvements and specifications are essential pieces of messaging
  • Brochures should have consistent treatment
Approach
  • Create a flexible template that can apply across brochures
  • Simplify and clean up layouts from wordiness and clutter
  • Highlight products' design and features while presenting specifications concisely
  • Invoke a more personable tone


Previous version
  • Small product image
  • Too much text
  • Visual hierarchy can be improved







Brochure covers







Intro spread







Product pages





©2023 Carlos-Gil Tuzon