Twitter

Adidas Campaign Concept

Background
Twitter is the popular communication app that connects people, businesses, and organizations—140-characters at a time. Business can conduct campaigns through Twitter to increase exposure, make announcements, and grow website traffic and conversions.

Objective
Create the look-and-feel of a hypothetical Twitter campaign for Adidas's "Boost" shoe line

Tools
Adobe Illustrator Adobe Photoshop

Notes
  • Showcase benefits of Boost technology and influence viewers to switch
  • Center around a running theme
  • Show an example of tweets
  • Show an example of an Adidas product tent at an event
Approach
  • Leverage existing photo and artwork assets for consistent look
  • Play off a known saying for familiarity


Sample tweets







Sample tweet with picture







Promotional contest







Header photos with athlete endorsements







Tweet about trying Boost shoes at an event for free







Direct message to a follower about the trial shoe promotion







Mock up of welcome message to the runner







Runner's tweet about the shoe trial promotion





©2023 Carlos-Gil Tuzon